“Our work is not the result of the tools we use or technology at our disposal. It is the result of who we are and how we work together.”


Nestled among the quaint, little shops of historic Pendleton, Indiana, The Story Shop has been extending our unique brand of storytelling to clients around the world since 2012. What started as a simple blend of quality craftsmanship and a bootstrapping work ethic has steadily grown into a storytelling system that effectively connects with audiences and keeps our clients coming back for more.

What’s our secret? It’s actually quite simple; we really care.

But all of the magic doesn’t happen on our end. Since our founding, The Story Shop has been passionately seeking and serving clients who are making a positive difference in the world. Whether through excellence in craftsmanship, a strong commitment to community-building or a shared belief that, even at our best, we can always be better, we deeply value the purpose-driven brands, causes and communities that we serve. Even better, we’re proud to call the people behind those brands, causes and communities our friends.


Some of us chase adventure and others love a quiet evening at home. For some it’s classical music that strikes a chord and others, hip hop. We are both cat and dog lovers. We’re mostly coffee drinkers. We all love a good film (and book), although we often have very different tastes. We’re most definitely artists but not hung up on the title. We’re advocates and want to see the world be a better place. We’re survivors and thrivers. We find joy and purpose in our work. We’re friends and colleagues. We embrace and celebrate our differences and take comfort in our similarities. We’re filmmakers because that is our work. We’re storytellers, not because it’s a buzz word, but because we were born to it. We are The Story Shop.

  • null

    LUKE RENNER | Founding Partner

  • null

    PHIL LARSON | Composer

  • null

    DAVID NEIDERT | Founding Partner

  • null

    JARED ZOOK | Content Producer

  • null

    SARAH KING | Creative Op. Director

  • null

    CHRIS KEATON | Content Producer


There are 4 critical elements that define The Story Shop. We judge ourselves against them. We hold ourselves accountable to them. They are both motivation and evidence of success. They are what we value and strive to embody. We live by them every moment of everyday, throughout every project. (HOVER OVER FLASHY DOTS TO SEE MORE>>>)