5 Quick Tips for Social Media Management

Managing your business’s social media accounts (or your own) can be extremely complicated. With different platforms to reach different audiences it can seem daunting. Here are some quick tips to help guide you in your journey to becoming a brilliant social media manager!     Whether it be entertainment, education, community, e-commerce… whatever… give your…

4 Ways to Overcome Creative Fear

The act of creation can be very scary – even crippling. That can sound ridiculous to those of you who place yourselves in harm’s way on a regular basis (I’m looking at you cops, soldiers, firefighters, loggers, and apparently fishermen). Sure, sculpting or painting or making a film is nowhere near as legitimately dangerous as…

3 Tactics For Creating Buy-in

Think about your favorite brands – those products or services that you’re loyal to. Maybe you passionately share about your favorite pizza place’s superior sauce or how your SUV is far better than any other on the market – even going so far to give a little nod to other “enlightened” drivers that share in…

Two Video Lies

There are these odd but pervasive little lies floating around the world of marketing video. Everywhere they travel they misinform and leave a trail of nonsense in their path. Like most lies, they rely on partial truths – illogical associations and predisposed prejudices.   These lies have grown in recent years, fed by a slew…

Beyond The Camera: Location

Series Description: Beyond the Camera is a series of blogs written to give marketing directors and business owners tips on how they can help their video team produce powerful video content.   Ever sat next to a baby on a plane? Or maybe you’ve had to park in a distant spot during a rainstorm? How…

Q & A with Justine and Jared

Just a few short years ago, The Story Shop was nothing more than two guys in hats, chasing a dream of building a place where creativity flowed and Story reigned supreme. Along the way, we were joined by Phil Larson, music composer and all around great guy. It didn’t take long for a couple of…