Series Description: Beyond the Camera is a series of blogs written to give marketing directors and business owners tips on how they can help their video team produce powerful video content.
Ever sat next to a baby on a plane? Or maybe you’ve had to park in a distant spot during a rainstorm? How about trying to get cell service during a camping trip? If you answer “yes” to any of these then you know that location matters. It matters in our personal lives, like where we choose to live or send our children to school. It matters in business. Even in spite of globalization, where you decide to set up shop can still dramatically impact your bottom line. And here’s a hint, it matters in your video content too.
As you will learn throughout this series, great video is a complex orchestration of elements working together. While you don’t need to understand cameras or lighting or sound, you can learn a little about how helping to choose the right location for a video can make a significant difference in the end product, maybe even saving a video and your investment.