PROJECT OVERVIEW

MutualBank lives a very important core set of values. With a rich history of helping people live better lives, they were a natural fit for Bloombank as the latter was looking to merge into a larger bank. As MutualBank began welcoming Bloombank customers, they wanted to share the story of how the two banks came together and ensure the customers felt welcomed during the transition. We partnered with them to create 3 total pieces: a 30 sec TV spot, a short web video telling the story and an internal video for the transition.

TV SPOT
THE STORY