PROJECT OVERVIEW

The Story Shop was approached by the Health Foundation of Greater Indianapolis to help develop content for a campaign called “Eat, Sleep, Prep, Repeat.” The campaign raises awareness for the PrEP drug with the goal of helping to eradicate HIV in one generation.

EXPLAINER SPOT
HIGHLIGHTS
  • WEBSITE

    Campaign website that includes information about getting PrEP, how it works and provider information.

  • PSAs

    Three PSAs were created for different demographics, all with the “Eat. Sleep. PrEP. Repeat.” theme.

  • EXPLAINER

    In order to help the audience better understand what PrEP is and how it works, we created a short explainer video that used a light, fun theme to balance the heavy subject matter.

  • RECEPTION

    Highly regarded by both the Health Foundation of Greater Indianapolis and the State of Indiana’s HIV Prevention team.

WEBSITE
PSA ONE
PSA TWO