What’s Your Side Effect? (WYSE) is not your typical drug prevention campaign. Sure, it’s working to reduce drug abuse but when developing the campaign, we knew that it wasn’t enough to simply tell young people to not use drugs. Instead, we took an innovative path creating an inspirational storytelling campaign that invites young people to consider developing their passions and talents in pursuit of a life driven by personal development and community impact.
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STORY - AIRON