“No matter the solution, it all begins with a dedication to honesty and craft.”

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SOLUTIONS

for

BRANDS

Making the world a better place and making a good living are not mutually exclusive. We help purpose-driven brands communicate their values and value to customers through strategic brand storytelling, specialized content, promotional films, educational content and more.

CAUSES

Tireless crusaders, hell bent on making a dent in the cause for which they fight, these folks need a specialized set of solutions that drive people to action. Utilizing strategic cause storytelling, PSAs and more, gets boots on the ground and donations in the bucket.

COMMUNITIES

Bound by a common history, identity, culture and place in the world, a community’s success depends on people working together toward a mutual vision. Specialized content helps nurture a community’s shared story, purpose and values to unite them in a mission of growth.

“We serve purpose-driven brands because we are one.”

PURPOSE-DRIVEN BRANDS (n):

A company or brand that recognizes and embraces their ability to impact positive social change through the way that they do business.

OUR APPROACH

We serve purpose-driven brands because we are one. Much like you, we care about doing more than just making a profit. Telling your story requires storytellers and communicators that understand who you are and why you do what you do. Our extensive experience in this area, as well as our own heart for social change, uniquely position us with the right mindset and skill set for the task.

HOW WE SERVE:

  • Research & Discovery
  • Storytelling & Brand Strategy
  • Campaigns & Messaging (web, film, design)
  • Brand Films
  • Client & Project Story Films
  • Commercials & Promotional Film
  • Educational and Informational Content
  • Social and Distribution Strategy

They aren’t people I hire to do a job. I think of them as friends, collaborators, and trusted advisers. Their work has a sense of soul, depth, and texture that is hard to replicate, and that is because the work they do is a reflection of them.

Tom Bannon | Vice President | Community Hospital Anderson

 

 

“At our core we’re advocates for positive social change.”

CAUSES (n):

An organization or movement working to make the world a better place through activism, advocacy, charity and general goodwill toward humanity.

OUR APPROACH

At our core, we are advocates and understand the complexity of working toward positive social change. Our approach is to empower causes, non-profit and government alike, through evidence-based environmental and cause marketing strategies. Our extensive cause experience, both grant and privately funded, has helped us develop a distinct and effective theory of change that connects with donors, constituents and the public.

HOW WE SERVE:

  • Research & Discovery
  • Storytelling Strategy
  • Campaigns & Messaging (web, film, design)
  • Documentary Film
  • Story Film Packages
  • PSAs
  • Informational Content
  • Social and Distribution Strategy

Innovative and extremely creative, their approach to building a message is a ‘breath of fresh air.’ Their passion and heart for people is contagious. I am continually astounded by the work they put into getting the story just right.

Vera Mangrum | Indiana Department of Mental Health & Addictions

 

 

“We may think globally, but we act locally. Growth starts right out your front door.”

COMMUNITIES (n):

Bound together by place and history, people working together toward a brighter future for each individual that calls this place home.

OUR APPROACH

Communities hold a special place in our hearts. It was a storytelling project in our own community of Madison County, Indiana that helped establish The Story Shop a company. We approach communities with a well-defined understanding of the unique storytelling challenges they face. We target our community solutions at nurturing a collective identity and story that helps overcome negative attitudes within the community while strongly positioning the community for economic development.

HOW WE SERVE:

  • Research & Discovery
  • Storytelling Strategy
  • Campaigns & Messaging (web, film, design)
  • Commercials
  • Story Film Packages
  • Web Series
  • Social and Distribution Strategy

We asked for a marketing strategy and what they returned with far surpassed anything we had envisioned. Their quality, creativity and natural ability as storytellers provided an out-standing product.

Rob Sparks | Madison County Corporation for Economic Development